Propozel · Convo

A conversational layer
for the forms you
already have.

Paste a public Google Form or Microsoft Form link. Get back a branded conversational experience whose responses still flow into your original Sheet or Excel. No migration. No new database.

AI writes the intro, the section transitions, and the thank-you in your brand voice. Built-in brand-safety controls keep generated copy from inventing pricing, fabricating quotes, or promising features that do not exist.

Try with your form See every feature ↓Free to start · Your data stays in your spreadsheet
Before · raw Google Form
Customer satisfaction survey
* indicates required question
1. How would you rate your experience? *
docs.google.com/forms · 1990s aesthetic · no brand
Propozel Convo
After · Convo conversational layer
Hi there — thanks for taking 90 seconds with us. I am Acme's customer voice. Before we get into the rating, one small question.
When you think about the last six months with our team, what stands out most?
The fast turnaround on Q2 launch.
Lovely. That actually rolls up into the next question.
ExcellentGoodAveragePoor
convo.propozel.com · same data destination · brand voice intact
Positioning

A UX layer on top of your existing tools. Not a new tool.

What Convo is
  • A conversational rendering layer that takes the schema of your existing form and presents it as a chat, stepper, magazine, or voice experience.
  • A submission proxy. Responses flow back to your Google Sheet, your Excel via Microsoft Forms, or any webhook destination you point us at.
  • An AI brand-voice engine. Welcome, section transitions, encouragement, recap, thank-you — written in your tone, grounded in your brand facts.
  • A managed compliance surface. Audit log, human-in-the-loop approval, and brand-safety validation for every AI-generated word shown to customers.
What Convo is not
  • Not a form builder. You build the form once, in the tool you already use.
  • Not a data store. Responses live in your destination of choice, never on our servers.
  • Not a black box. Every AI-generated moment is auditable, traceable, and can be approved by a human before it goes live.
  • Not a migration. We respect the data ownership you already have. No switching cost. No vendor lock-in.
How it works

Three steps. Under a minute, for most forms.

STEP / 01

Paste your form link

Public Google Form, Microsoft Form, or webhook endpoint. We parse the schema (questions, types, options, validation) without scraping anything we shouldn't.

STEP / 02

Pick a theme and brand voice

Choose chat, stepper, magazine, or voice. Drop in your brand guidelines (or paste a paragraph that sounds like you). AI writes the moments to match.

STEP / 03

Share a single link. Done.

Responses go to your Sheet or Excel exactly as they did before. We never see the data. You keep the spreadsheet, the formulas, the team workflow.

What Convo adds

Six things your form did not have before.

We do not replace your form. We put a new coat on it. Everything below is what that coat adds.

Conversational skin

Sequential disclosure with typing indicators, micro animations, and mobile-first rhythm. Your form becomes a chat instead of a clipboard.

AI brand voice moments

Welcome, transitions, encouragement, recap, thank-you — written in your tone. The narrative beats Google Forms cannot give you.

Brand-safety layer

Every generated word validated against your brand knowledge base before it ships. No invented pricing, no fabricated quotes, full audit trail on every moment.

Bring your own backend

Google Forms, Microsoft Forms, or any webhook destination. Your data stays where it has always been. No vendor lock-in on the response side.

Global edge delivery, custom domain

Sub-100ms first paint anywhere in the world via a global edge network. White-label the experience at forms.yourbrand.com.

Enterprise governance

SSO (SAML, Azure AD, Google Workspace), multi-tenant workspaces, approval workflow for AI moments, and a full audit log. Built for regulated teams.

The moat · AI Moments

The narrative beats
between every question.

A form is a list of questions. A Convo experience is a story your brand tells while collecting answers. Moments are the AI-generated narrative beats woven between questions, validated by the brand-safety layer before they ship.

MOMENT / 01

Welcome

Set tone, introduce the brand persona, frame why this conversation matters.

Hi. Thanks for the 90 seconds. I am Acme's customer voice. One small thing before the formal questions.
MOMENT / 02

Section transition

Bridge between topic clusters. Maintains narrative momentum where Google Forms shows a blank page break.

That covers the basics. Now I want to understand the bit nobody asks about.
MOMENT / 03

Encouragement

After a long or sensitive question, an empathic line reduces drop-off.

That was a generous answer. Thank you. The rest is lighter, promise.
MOMENT / 04

Social proof mid-form

A short stat, quote, or context line. No fabricated data, sourced from your verified marketing assets.

Eighty-three percent of respondents say this is the question they wished they had been asked sooner.
MOMENT / 05

Personalized recap

Before submission, the AI summarises what it heard. Catches drift, reduces survey regret.

Quick recap. You said onboarding felt rushed, the dashboard is overbuilt, and you would pay for fewer features. Right?
MOMENT / 06

Thank-you with next step

The submission screen is not the end of the relationship. Suggest a resource, a name, a follow-up window.

Got it. Maya will reach you within 48 hours. Meanwhile, here is the artefact most respondents asked about last quarter.
Sponsored moments · on the roadmap

Future revenue stream: contextual sponsored moments. Privacy-friendly because they read intent, not behaviour. The form owner sets the rules. Sponsors reach a category most ad networks cannot. Opt-in, never on by default.

Brand safety

The AI never gets to bluff.

Every word Convo generates is validated before it reaches the respondent. Not as an afterthought, but as a request-blocking dependency. If a moment fails the safety checks, it never ships.

Same enterprise-grade content controls used in regulated industries, brought down-stack to the moment your brand meets a stranger filling out a form.

  • No invented pricing. Values must match your verified price list or the moment is suppressed.
  • No fabricated testimonials. Quotes resolve to a real person and source or they do not ship.
  • No promised features that do not exist. Claims are cross-checked against your product manifest.
  • Brand-voice compliance. Every moment scored against your tone-of-voice profile with a confidence threshold.
  • Audit trail. Every AI-generated moment versioned with prompt, model, approver, and timestamp.
  • Human-in-the-loop on Enterprise. Moments stay in draft until a brand owner approves.
Themes

One schema. Four surfaces.

The same form, the same data destination, rendered four different ways. Swap theme without rebuilding.

Conversational

Chat

Sequential disclosure with typing indicators. Mobile-native. Sits well in marketing funnels and customer feedback.

Available
Editorial

Stepper

One question per screen, keyboard navigable. Best for long forms where focus matters.

Available
Long-form

Magazine

Hero images, quote pulls, sectioned story scrolling between questions. Best for brand campaigns and applications.

Available
Voice

Voice-first

The AI reads questions aloud, the respondent speaks back. Browser-native today, studio-grade voice and real-time conversation on the roadmap.

Beta · v3
Connectors

We meet you where your data already lives.

We are a UX layer. Not a database. Pick the backend you already use, or use webhook mode to point at any endpoint.

Google FormsStable

Public form parser. Submissions flow back to the native Google response endpoint.

Microsoft FormsComing soon

Microsoft Graph API integration with admin consent flow for Azure AD tenants.

WebhookStable

POST results to any endpoint. Bring Airtable, Notion, your own database, Zapier, Make, or in-house tooling.

Typeform importRoadmap

Read-only import for teams migrating UX off Typeform while keeping Typeform as the response store.

JotformRoadmap

API-based parser for Jotform-built forms.

Airtable formsRoadmap

Direct integration with Airtable as the response store.

Pricing

Start free. Pay by team, not by seat.

Pay by team, not by seat. The whole team works under one Pro plan. Reach out for current pricing or to discuss an Enterprise contract.

Free
Free to start

Up to 5 Convo links. 100 responses per link per month.

Start free
  • Five active Convo links
  • Three AI moments per link
  • Chat theme
  • Google Forms backend
  • "Hosted with Convo" footer
Most popular
Pro
Per team / month

Includes a generous monthly Convo-link allowance with overage in batches. Contact us for the current rate.

  • Pay per team, not per seat
  • Monthly Convo-link allowance with overage in batches
  • Unlimited AI moments per link
  • All four themes including Voice (beta)
  • Brand voice training from your guidelines
  • A/B testing built in
  • Custom domain
  • No watermark
  • Custom webhook destinations
  • Email support
Enterprise
Custom

Unlimited Convo links and responses. Annual contract negotiated to your team's needs.

  • Everything in Pro
  • Unlimited Convo links
  • Microsoft Forms via Graph API
  • SSO (SAML, Azure AD, Google Workspace)
  • Multi-tenant workspaces with role-based access
  • Brand-safety validation for AI moments
  • Approval workflow for moments
  • Audit log + compliance export
  • Data residency options
  • SLA 99.9% with dedicated success manager
  • On-prem deployment option
Use cases

Where Convo shows up.

Product

Post-release customer feedback

Replace the raw NPS form with a conversational rollup that asks the question, then closes the loop in the team's voice.

HR

Quarterly employee pulse

A pulse survey that opens with the CEO's framing and ends with a personalised recap of what the respondent just said.

Sales

Discovery call pre-brief

The form a prospect fills before a sales call. Branded warm-up, sourced quotes from existing customers, recap before submit.

Recruiting

Async candidate screening

Voice mode (beta) lets a candidate answer open-ended questions vocally while the rest of the form stays text-first.

Healthcare

Patient intake (compliance-graded)

On Enterprise with on-prem deployment, sensitive data never leaves the tenant. AI moments approved by clinic staff before publish.

Marketing

Event registration with brand storytelling

Replace a flat registration page with a hosted conversation that previews the experience attendees are signing up for.

Voice · on the roadmap

The last form keyboard your team will need.

Typing forms on a phone keyboard is the last gasp of an older interaction era. Convo's voice mode speaks each question in your brand voice and lets the respondent speak back. Moments are sung, not read. Especially useful for mobile-first audiences where the keyboard suppresses honest answers.

Host · brand voice
Responder
PHASE / P1

Browser-native

Beta · in Pro plans

Browser speech APIs handle input and output. No setup, no per-minute meter. Bundled into Pro without extra cost.

PHASE / P2

Studio-grade voice

Roadmap

Brand-voice cloning, multilingual prosody, sub-second turn-around. Metered per minute, bundled at scale into Enterprise.

PHASE / P3

Real-time conversation

Roadmap

The AI host can follow up, paraphrase, and answer questions back. Enterprise voice agents that pass the brand-safety audit.

Voice usage metered per minute on studio-grade tiers, bundled into Pro and Enterprise plans.
FAQ

The questions before you click try.

Does Convo see my response data?+

No. Convo proxies submissions directly to the backend you chose — your Google Sheet via Forms, your Excel via Microsoft Forms, your webhook endpoint. We do not retain response payloads. On Enterprise we offer an audit-only mode where metadata is logged for compliance, but the answers themselves still flow straight through.

What if Google changes the Forms format?+

The connector layer isolates the parser per backend. If Google ships a schema change, we update the connector centrally without touching your Convo deployment. The Microsoft Graph API path on Microsoft Forms is more stable for the same reason.

How does Convo prevent AI from hallucinating?+

Every AI-generated moment is validated before it reaches the respondent. Content is checked against your brand knowledge base, verified price list, documented product manifest, and tone-of-voice profile. If any check fails, the moment is suppressed and a hand-written fallback you defined is used instead. On Enterprise this fail-closed behaviour is auditable per event.

Can I migrate off Convo without losing anything?+

Yes. Because your responses live in your original Sheet or Excel, walking away from Convo means deleting one link. Your form data stays where it has always been. We never want to hold your data hostage.

Is voice mode ready?+

Voice is in beta. Browser-native speech runs today on Pro without metering. Studio-grade voice (brand cloning, multilingual prosody) and real-time conversation are on the roadmap and will land in Pro and Enterprise as they mature.

How do I customize the look further?+

Pick a theme (chat, stepper, magazine, voice), set the host persona, edit the moments inline, and point us at a custom domain. Brand voice training accepts text, file uploads, or a URL on Pro and above.

How do I get started?+

Paste a public Google Form link into the home page. We parse the schema in seconds, give you a preview link and a private edit link, and you can start tweaking immediately. No sign-up needed for the free tier.

Get started

Paste a form link. Get a conversation.

The free tier supports public Google Forms with the most common question types. AI brand moments are generated and validated against the brand-safety layer. Responses flow to your original Sheet. Pro and Enterprise tiers open soon.

Try with your form Enterprise inbox · paused