Propozel · Convo

A conversational layer
for the forms you
already have.

Paste a public Google Form link. Get back a branded conversational experience whose responses still flow into your original Google Sheet. No migration. No new database.

AI writes the intro, the section transitions, and the thank-you in your brand voice. You see every line in the editor and can rewrite or regenerate it before the link goes live.

Try with your form See every feature ↓Free to start · Your data stays in your spreadsheet
Before · raw Google Form
Customer satisfaction survey
* indicates required question
1. How would you rate your experience? *
docs.google.com/forms · 1990s aesthetic · no brand
Propozel Convo
After · Convo conversational layer
Hi there — thanks for taking 90 seconds with us. I am Acme's customer voice. Before we get into the rating, one small question.
When you think about the last six months with our team, what stands out most?
The fast turnaround on Q2 launch.
Lovely. That actually rolls up into the next question.
ExcellentGoodAveragePoor
convo.propozel.com · same data destination · brand voice intact
Positioning

A UX layer on top of your existing tools. Not a new tool.

What Convo is
  • A conversational rendering layer that takes the schema of your existing form and presents it as a chat, stepper, magazine, or voice experience.
  • A submission relay. Answers go straight to the Google Sheet behind your form. Microsoft Forms and webhook destinations are on the roadmap.
  • An AI brand-voice engine. Welcome, section transitions, encouragement, recap, thank-you — written in your tone, grounded in your brand facts.
  • A reviewable AI layer. Every generated moment is shown to you in the editor before it goes live. Audit log and brand-safety validation are the roadmap for Pro and Enterprise.
What Convo is not
  • Not a form builder. You build the form once, in the tool you already use.
  • Not a data store. Answers are relayed to your Google Sheet and never stored on our servers.
  • Not a black box. Every AI-generated moment is auditable, traceable, and can be approved by a human before it goes live.
  • Not a migration. We respect the data ownership you already have. No switching cost. No vendor lock-in.
How it works

Three steps. Under a minute, for most forms.

STEP / 01

Paste your form link

A public Google Form. We parse the schema (questions, types, options, required flags) from its public page and nothing more.

STEP / 02

Pick a format, theme, and brand voice

Choose chat, stepper, magazine, or voice. Drop in your brand guidelines (or paste a paragraph that sounds like you). AI writes the moments to match.

STEP / 03

Share a single link. Done.

Responses go to your Sheet exactly as they did before. We relay each answer straight to Google and keep none of it. You keep the spreadsheet, the formulas, the team workflow.

What Convo adds

Six things your form did not have before.

We do not replace your form. We put a new coat on it. Everything below is what that coat adds.

Conversational skin

Sequential disclosure with typing indicators, micro animations, and mobile-first rhythm. Your form becomes a chat instead of a clipboard.

AI brand voice moments

Welcome, transitions, encouragement, recap, thank-you — written in your tone. The narrative beats Google Forms cannot give you.

Roadmap

Brand-safety layer

Generated copy validated against your brand knowledge base before it ships. No invented pricing, no fabricated quotes, an audit trail on every moment. Today you review every line in the editor.

Bring your own backend

Google Forms today, with Microsoft Forms and webhook destinations on the roadmap. Your data stays where it has always been. No vendor lock-in on the response side.

Roadmap

Global edge delivery

Every Convo renders on Cloudflare's edge, close to the respondent. Custom domains for a white-label experience are on the roadmap.

Roadmap

Enterprise governance

SSO (SAML, Azure AD, Google Workspace), multi-tenant workspaces, approval workflow for AI moments, and a full audit log. Built for regulated teams.

The moat · AI Moments

The narrative beats
between every question.

A form is a list of questions. A Convo experience is a story your brand tells while collecting answers. Moments are the AI-generated narrative beats woven between questions, shown to you in the editor before they ship.

MOMENT / 01

Welcome

Set tone, introduce the brand persona, frame why this conversation matters.

Hi. Thanks for the 90 seconds. I am Acme's customer voice. One small thing before the formal questions.
MOMENT / 02

Section transition

Bridge between topic clusters. Maintains narrative momentum where Google Forms shows a blank page break.

That covers the basics. Now I want to understand the bit nobody asks about.
MOMENT / 03

Encouragement

After a long or sensitive question, an empathic line reduces drop-off.

That was a generous answer. Thank you. The rest is lighter, promise.
MOMENT / 04

Social proof mid-form

A short stat, quote, or context line. No fabricated data, sourced from your verified marketing assets.

Eighty-three percent of respondents say this is the question they wished they had been asked sooner.
MOMENT / 05

Personalized recap

Before submission, the AI summarises what it heard. Catches drift, reduces survey regret.

Quick recap. You said onboarding felt rushed, the dashboard is overbuilt, and you would pay for fewer features. Right?
MOMENT / 06

Thank-you with next step

The submission screen is not the end of the relationship. Suggest a resource, a name, a follow-up window.

Got it. Maya will reach you within 48 hours. Meanwhile, here is the artefact most respondents asked about last quarter.
Sponsored moments · on the roadmap

Future revenue stream: contextual sponsored moments. Privacy-friendly because they read intent, not behaviour. The form owner sets the rules. Sponsors reach a category most ad networks cannot. Opt-in, never on by default.

Brand safety · roadmap

The AI never gets to bluff.

Today every moment is editable and previewable before you publish, and you can regenerate or hand-write any of them. The validation layer below, grounding checks against your price list, product manifest and tone profile that fail closed, is what we are building for Pro and Enterprise.

Same enterprise-grade content controls used in regulated industries, brought down-stack to the moment your brand meets a stranger filling out a form.

  • No invented pricing. Values must match your verified price list or the moment is suppressed.
  • No fabricated testimonials. Quotes resolve to a real person and source or they do not ship.
  • No promised features that do not exist. Claims are cross-checked against your product manifest.
  • Brand-voice compliance. Every moment scored against your tone-of-voice profile with a confidence threshold.
  • Audit trail. Every AI-generated moment versioned with prompt, model, approver, and timestamp.
  • Human-in-the-loop on Enterprise. Moments stay in draft until a brand owner approves.
Formats

One schema. Four surfaces.

The same form, the same data destination, rendered four different ways. Swap format without rebuilding. Pair any format with a theme (Carbon, Midnight) and your brand accent.

Conversational

Chat

Sequential disclosure with typing indicators. Mobile-native. Sits well in marketing funnels and customer feedback.

Available
Editorial

Stepper

One question per screen, keyboard navigable. Best for long forms where focus matters.

Available
Long-form

Magazine

Hero images, quote pulls, sectioned story scrolling between questions. Best for brand campaigns and applications.

Available
Voice

Voice-first

The AI reads questions aloud, the respondent speaks back. Browser-native today, studio-grade voice and real-time conversation on the roadmap.

Beta
Connectors

We meet you where your data already lives.

We are a UX layer. Not a database. Google Forms is live today; more backends land as they are ready.

Google FormsStable

Public form parser. Submissions flow back to the native Google response endpoint.

Microsoft FormsComing soon

Microsoft Graph API integration with admin consent flow for Azure AD tenants.

WebhookRoadmap

POST results to any endpoint. Bring Airtable, Notion, your own database, Zapier, Make, or in-house tooling.

Typeform importRoadmap

Read-only import for teams migrating UX off Typeform while keeping Typeform as the response store.

JotformRoadmap

API-based parser for Jotform-built forms.

Airtable formsRoadmap

Direct integration with Airtable as the response store.

Pricing

Start free. Pay by team, not by seat.

Pay by team, not by seat. The whole team works under one Pro plan. Reach out for current pricing or to discuss an Enterprise contract.

Free
Free to start

Up to 5 Convo links. 100 responses per link per month.

Start free
  • Five active Convo links
  • Three AI moments per link
  • All four formats (voice in beta)
  • Google Forms backend
  • "Powered by Propozel Convo" footer
Most popular
Pro
Per team / month

Includes a generous monthly Convo-link allowance with overage in batches. Contact us for the current rate.

  • Pay per team, not per seat
  • Monthly Convo-link allowance with overage in batches
  • Unlimited AI moments per link
  • Brand voice training from your guidelines
  • A/B testing built in
  • Custom domain
  • No watermark
  • Custom webhook destinations
  • Email support
Enterprise
Custom

Unlimited Convo links and responses. Annual contract negotiated to your team's needs.

  • Everything in Pro
  • Unlimited Convo links
  • Microsoft Forms via Graph API
  • SSO (SAML, Azure AD, Google Workspace)
  • Multi-tenant workspaces with role-based access
  • Brand-safety validation for AI moments
  • Approval workflow for moments
  • Audit log + compliance export
  • Data residency options
  • SLA 99.9% with dedicated success manager
  • On-prem deployment option
Use cases

Where Convo shows up.

Product

Post-release customer feedback

Replace the raw NPS form with a conversational rollup that asks the question, then closes the loop in the team's voice.

HR

Quarterly employee pulse

A pulse survey that opens with the CEO's framing and ends with a personalised recap of what the respondent just said.

Sales

Discovery call pre-brief

The form a prospect fills before a sales call. Branded warm-up, sourced quotes from existing customers, recap before submit.

Recruiting

Async candidate screening

Voice mode (beta) lets a candidate answer open-ended questions vocally while the rest of the form stays text-first.

Healthcare

Patient intake (compliance-graded)

On Enterprise with on-prem deployment, sensitive data never leaves the tenant. AI moments approved by clinic staff before publish.

Marketing

Event registration with brand storytelling

Replace a flat registration page with a hosted conversation that previews the experience attendees are signing up for.

Voice · browser-native beta

The last form keyboard your team will need.

Typing forms on a phone keyboard is the last gasp of an older interaction era. Convo's voice mode speaks each question in your brand voice and lets the respondent speak back. Moments are sung, not read. Especially useful for mobile-first audiences where the keyboard suppresses honest answers.

Host · brand voice
Responder
PHASE / P1

Browser-native

Live · beta, free while in beta

Browser speech APIs handle input and output. No setup, no per-minute meter. Free on every plan while in beta.

PHASE / P2

Studio-grade voice

Roadmap

Brand-voice cloning, multilingual prosody, sub-second turn-around. Metered per minute, bundled at scale into Enterprise.

PHASE / P3

Real-time conversation

Roadmap

The AI host can follow up, paraphrase, and answer questions back. Enterprise voice agents that pass the brand-safety audit.

Voice usage metered per minute on studio-grade tiers, bundled into Pro and Enterprise plans.
FAQ

The questions before you click try.

Does Convo see my response data?+

No. Convo relays each submission straight to Google's form-response endpoint, so it lands in your Sheet like a native answer. We do not store the answers. We keep one log row per submission (time, status, user agent, a hashed IP) so you can see response counts. Details are in the privacy policy.

What if Google changes the Forms format?+

The connector layer isolates the parser per backend. If Google ships a schema change, we update the connector centrally without touching your Convo link.

How does Convo prevent AI from hallucinating?+

Today: you see and can edit every AI line in the editor before the link goes live, and Gemini is prompted only with your form and the brand text or URL you provide. Roadmap: automatic validation against your brand knowledge base, price list and tone profile, failing closed to a fallback you wrote.

Can I migrate off Convo without losing anything?+

Yes. Because your responses live in your original Google Sheet, walking away from Convo means deleting one link. Your form data stays where it has always been. We never want to hold your data hostage.

Is voice mode ready?+

Voice is in beta. Browser-native speech works today on every plan. Studio-grade voice (brand cloning, multilingual prosody) and real-time conversation are on the roadmap.

How do I customize the look further?+

Pick a format (chat, stepper, magazine, voice) and a theme (Carbon, Midnight), add your brand accent colour, set the host persona, and edit the moments inline. Brand voice accepts pasted text or a URL today.

How do I get started?+

Paste a public Google Form link on the New Convo page. We parse the schema in seconds, give you a share link and a private edit link, and you can start tweaking immediately. No sign-up needed; sign in when you want to keep your Convos.

Get started

Paste a form link. Get a conversation.

Free while in beta, for public Google Forms with the most common question types. AI moments are written in your brand voice and you edit them before publishing. Responses flow to your original Sheet. Sign in to keep your Convos.

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